What are the Reasons why Information Failure can Influence the Provision of Merit and Demerit Goods

-Pension Providers will have a more Extensive Knowledge of Pension Schemes Available than Clients, leading to the Sale of an Unnecessary Scheme, or more Expensive Scheme -Doctors will know More about Medicine, so can Persuade Clients to get the more Expensive one. -Goods may just have Complex Information - like Computers can Fizzle old People