Pregunta:
Attitude change
Autor: Travis von MetzingerRespuesta:
Any significant modification of an individual's attitude. In the persuasion process this involves the communicator, the communication, the medium used, and the characterisation of the audience.
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Respuesta alternativas:
Attitude change can also occur by inducing someone to perform an act that runs counter to an existing attitude.
Autor
Travis von Metzinger