1. Managers - To perform their roles well, leading to the achievement of the organisation’s goals. They would want the organisation to be successful so that it continues to operate in the long term. To meet shareholder expectations. They may be entitled to bonuses if the business makes significant profits. 2. Employees - To have job security, fair pay and conditions of work and career paths. 3. Shareholders - To gain greater revenue in the form of dividends if the business continues to make profit and increase their share value. 4. Customers - To continue to be able to purchase products at the price and quality that they have become used to.