Conceptualization is the process of specifying what we mean when we use particular terms. It is the reverse process of when we use particular terms. It is the reverse process of conception. conception. Example: When we see the concept “feminism”, we make a list of phenomena representing the concept. The list could include the three items listed on the previous slide. Nominal - assigned to a term without a claim assigned to a term without a claim that the definition represents a "real" entity. that the definition represents a "real" entity. Example: genotype, blood type, zip code, gender, race, eye color, political party. Operational definitions - Specifies how a Specifies how a concept will be measured. concept will be measured. Example: term weight of an object, operationalized to a degree, would be the following: "weight is the numbers that appear when that object is placed on a weighing scale".