What are General Damages?

"[To] compensate the claimant for the non-monetary harm suffered. This may include physical pain and suffering, loss of reputation, psychological damage, etc. These matters are not easily quantifiable, and can vary by case, although the concept of precedent allows for a "rule of thumb" on these matters. General damages are generally awarded only in personal claims – that is, in claims brought by individuals who have suffered personal harm." - ACCA