What is the link between UX and human factors?

Usability is not enough Emotion as well as funciton The flexibility of the web, rich compelling user UXs Multiple diciplines; graphic desingers, artists, not jsut engineers coming together Agile methods; ability for small teams to woork on small products Product and service ecosystems; think about buying a car, each step Persuasive desing to encourage users to use products Marketing and brand; whole experinece become a marketing stratergy