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International Management

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Pregunta:

When a firm aquires or creates an internal business. It is a good strategy for expanding internationally. It can happen by aquiring another company, buying a new facility or merging with another company/stakeholder. (M&A) Expanding the product line within a category is also called horizontal integration. Ex a Shoe retailer that originally only sells sneakers expands and starts selling running shoes as well.

Autor: David Ursu



Respuesta:

¨Horizontal integration¨


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