Data: The nature of data is raw, and without context data can exist in any form, usable or not. For example, numbers in a spreadsheet are data Information: Data that have been given meaning. For example, spreadsheets are often used to create information increases or decreases in sales, competitor trends Knowledge: Information that when combined with understanding enables action.For example, a manager analyzing a declining sales trend may take action to identify issues and carry out strategies to change the trend