The Supreme Court has deliberately chosen not to define this term, but has stated that it is not limited to out-of-pocket loss. It may include impairment of reputation and standing in the community, personal humiliation, and mental anguish and suffering (i.e., an injury to reputa-tion not resulting in special damages may still be actionable). The important point is that there must be competent evidence of “actual” injury (no presumed damages), although there need be no evidence that assigns an actual dollar value to the injury