Company Building

Four step of the Four Step Framework .This step signals the transition from an informal learning experience into a fully-fledged department that works to formally take advantage of any early success the company has had in its market. This is also the part of the process when the business can begin to spend more money on marketing and driving customer sales. It is important that this scaling happens at the end of the process because premature spending can put the company in a vulnerable financial position. If the development team starts spending huge amounts of money on customers they haven’t identified yet, it will struggle to keep up financially and physically if and when business does pick up.