Customer Discovery

First step of the Four Step Framework. This step is for teams to figure out exactly who their customers are and it is not about determining the features of a product or testing the product on focus groups. The customer discovery phase is all about the vision behind the product. You need to develop a full understanding of the problem that the product solves. This vision is more emotional than practical. This is where people can envision themselves using the product to solve the problem, not where customers can picture themselves enjoying certain features. The problem is the real point of departure for customer discovery.