Voice of the Enterprise

This refers to identifying new opportunities based on the needs and possibilities of the entrepreneur or his/her own company. Entrepreneurs can identify opportunities by looking inwardly, and seeking possibilities in: - Products that are similar or related to what the business offers. - Capitalizing on the distribution channels that the business is strong in. - Geographical locations that the business already has a strong presence in or makes synergistic sense to expand into. - Processes that the business can leverage.