What does the Business Model Canvas aim to do?

-'How to play’ in a given setting to develop a viable new venture -Provide a framework from which hypotheses related to venture creation & growth can be formulated -How a new venture can create value through delivering products/services as a solution for its customers -‘A leap of faith’ based on a set of created assumptions. Solving a customers problem by a product/service (Osterwalder & Pigneur, 2010) -Testing rapidly hypotheses and refine or change the envisioned business models (Blank ,2013)