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level: Level 3 - C. Sales Promotions & D. Personal Selling

Questions and Answers List

C. Sales Promotions(Ethical Drug products)& D Personal Selling

Question	Answer
given by the prescriber; it touches the humanitarian nature of the prescriber since the prescriber are the only ones who gives discount or coupons	Discount coupons for patients
– touches the civic mindedness of the prescriber to endorse	Prescription for a cause
– generosity of the prescriber to render free services	Gifts for the needy
touches the unselfishness of the prescriber to render free consultations in which the company provides the medicines itself	Medical Missions or Free Clinic Operations
– interaction between two or more people; observing the needs and wants of the customer; human asset which becomes the greatest asset in attainment of the desired goals; strategy is important; medrep; insurance company o Adjusts to situation promptly and decisively o Becomes sensitive to the other’s feelings and expectations o Goes beyond the selling and marketing functions to a deep long run friendship	Personal Selling
Merchandising and Displays 1 More expensive, if display is at __ level 2 Merchandising and Displays FACTORS:	. 1 eye level 2 Factors: 1) drugstore owners, pharmacists and pharmacy aides’ personal recommendation and/or endorsements 2) Product displays 3) Posters and other merchandising paraphernalia