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level: Technology

Questions and Answers List

level questions: Technology

QuestionAnswer
what 6 types of technology are used in the marketing department of a business?spreadsheets databases graphics and desktop publishing qr codes, apps and text messaging social networking internet websites
what are spreadsheets used for in marketing?sued to analyse sales figures which aids decisions making graphs can be created allowing easier comparison
what are databases used for in marketing?customer information can be held on database which can be searched and used for targeted promotions
what are graphics and desktop publishing used for in marketing?these can be used to produce professional and attractive advertising materials
what are qr codes, apps, and text messaging used for in marketing?used to advertise and target promotions to customers
what is social networking used for in marketing?organisations can use Facebook and twitter to advertise their products and launch promotional campaigns
what are internet websites used for in marketing?websites can be used to sell goods and services (ecommerce) and also display information on opening times, location, contact details and FAQs
what is ecommercethe buying and selling of goods online
what are the advantages of ecommerce for the businesscustomers can be targeted worldwide which will increase potential sales may reduce costs as high street premises may not be required websites can be used to target special offers to particular customers the business will gather personal details about a customer when they purchase a product which can be used for market research purposes
what are the disadvatages of ecommerce for the business?customers may not want to disclose personal information under the GDPR businesses must ensure customer information is kept secure can be expensive to make and maintain a website employees may need training to update the website technical problems may occur which prevent customers from placing an order
what are advantages of ecommerce for the customer?can purchase 24/7 from any location products may be cheaper than in store products will be delivered directly to your door its easier to find the best deals using comparison websites and online reviews
what are the disadvantages of ecommerce for the customer?goods can't be seen or handled before buying returning items may be more costly and time consuming after purchasing a product, customers may receive unwanted communication from the business