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level: Promotion

Questions and Answers List

level questions: Promotion

QuestionAnswer
what are the 9 types of sales promotionsBOGOF Loyalty cards coupons discounts competitions free gifts sponsorship product placement celebrity endorsement
what is the BOGOF method of sales promotion?buy one get one free customer buys a product and receives another free
what are loyalty cards as sales promotion?a customer receives points/credits for making continued purchases
what are coupons as sales promotion?collectible vouchers which can be redeemed in store when purchasing a product
what are discounts as sales promotion?reducing prices for a short period of time
what are competitions as sales promotion?being entered into a draw to win a prize when making a purchase
what are free gifts as sales promotion?a customer receives an extra item with their purchase
what are sponsorships as sales promotion?a business provides funding for an event/cause in return for publicity and media exposure
what is product placement as sales promotion?a business pays for products to appear in films, TV shows or video games
what is celebrity endorsement as sales promotion?a business pays a celebrity to publicly support/use their products/services
what are the two types of advertisementinformative adverts persuasive adverts
what are informative advertsads that increase awareness of a product or service and inform customers about it
what are persuasive advertsads that aim to persuade a consumer to buy the product by emphasising its desirability
what are the seven methods of advertisingtelevision newspaper/magazine radio internet websites billboards social media sms/text messaging
describe the television advertising methodan organisation pays to have a short advert played during the ad break of a TV programme
what are the advantages of television advertising?can be seen by a large range of people encourages new customers as well as reminding existing ones
what are the disadvantages of television advertisingvery expensive particularly if you want to advertise during expensive tv shows
describe newspaper advertising methodan organisation pays to have an advert placed in a particular newspaper or magasize to target a certain market segment
what are advantages of newspaper advertisingcan target particular customers based on their interests
what are disadvantages of newspaper advertisingnumber of people reading print media is declining
describe radio advertising methodan organisation pays to have a jingle /announcement played between songs on particular radio stations
what are the advantages of radio advertisingcatchy slogans /jingles can be used to make your product or service more memorable
what are the disadvantages of radio advertisingas the product or service can't be shown, it may be unsuitable for businesses who rely on the look of a product to entice customers
describe internet website advertisingan organisation pays to have pop up adverts appear on popular websites organisations can also have adverts on their own website to promote current and future products
what are the advantages of internet website advertisingwebsites are accessed by a wide range of demographics
what are the disadvantages of internet website advertisinginternet popups can be annoying for customers which may detract from product image
describe billboards as advertisingan organisation pays to have a large poster or sign displayed in a busy area of a city
what are the advantages of billboards as advertisingsuitable for targeting customers in a particular geographic location
what are the disadvantages of billboards as advertisingwill be mostly seen by moving traffic who may not fully read or take in information
describe social media advertisingan organisation uses social media platforms such as Facebook, Instagram, twitter to make announcements about products or services
what are the advantages of social media advertisingcan be instantly seen by customers
what are the disadvantages of social media advertisingnegative comments from disgruntled customers or competitors can affect your image
describe text message advertisingan organisation texts customers to inform them of latest offers
what are the advantages of text message advertisingpromotions and deals can be changed frequently and shared quickly with customers
what are the disadvantages of text message advertisingrequires you to have the customers contact number details in the first place so unsuitable for new businesses
what is meant by business ethics?behaving in such a way that you don't cause harm to society, or behave in a way that the majority of people would find unaccepatable
what is the Advertising Standards Authority (ASA) responsible for?ensuring that organisations meet certain criteria with regards to their advertising and promotions
What criteria must businesses must meet with regards to their advertising and promotions?adverts don't mislead the public adverts are non-discriminatory adverts do not cause harm or offence adverts are appropriate for the audience adverts cannot be political