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level: Quantitative and Qualitative Data [Revise]

Questions and Answers List

level questions: Quantitative and Qualitative Data [Revise]

QuestionAnswer
Quantitative Data, What is that?Numerical Data usually. Getting this can be from the Various Questionnaires.
Qualitive Data, What is that?Opinion, attitudes and Beliefs Data. Focus Groups and Interviews are most common for Qualitive Data
Advantages of Qualitive Data?-Important for New Products Development and Launches -Focuses on the Customers Needs and Wants. and Expectations. This gives Insight for the Business, Influencing the Businesses Decisions -Gives Issues the Stage. Why do Customers not buy? -Tests Elements of the Marketing Mix.
Dis-advantages of Qualitive Data?-Often Expensive to collect and Break down -Is on Opinions; its different for everyone.
Advantages of Quantitative Data-Easy to break down -Given Insights to Relevant Trends -Comparable to other Data [History, Competitors]
Dis-advantages of Quantitative Data-Focuses on Data, not on How that Data has Happened -Can't really make Reasons behind Trends -Can be Unreliable; size and method sample is not Valid