• Drug products, consider several different package designs for new and existing product lines, selecting the best-balanced choice:

– (1) that will SATISFACTORILY CATER to the NEEDS of drug outlets in terms of CONVENIENCE and EASE OF HANDLING – (2) that end users will favorably RESPOND TO AT SHORT NOTICE – (3) physicians and dentists to PRESCRIBE with HIGHER CONFIDENCE – (4) pharmacists and allied professionals will readily ENDORSE OUT OF A HIGH-QUALITY PERCEPTION of the drug product – (5) that will generate GREATER PRODUCT AWARENESS, immediate trials and repeat purchases associated with the distinct and unique power of good innovative packaging.