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level: PRICING STRATEGIES COMMONLY USED IN THE DRUG INDUSTRY

Questions and Answers List

Question	Answer
Meaning you are setting your price to break even the costs of making and also marketing drug products or to make the desired profit	Break-even pricing strategy
In here, you are adding a standard mark-up to the costs of your product changes as output expands or contracts. Usually, this standard markup is usually followed by drug store outlets	Cost-plus pricing strategy
In here, you are analyzing the consumer needs and price perceptions. Meaning you are understanding what the value consumers plays on the benefits	Buyer-oriented pricing strategy
Meaning, even if they have different geographical location, they still have the same amount to pay. (For example: Our DRUGS, because even though mag punta ka sa watsons dito then mag punta ka sa watsons ng ibang lugar, same amount parin yung babayaran mo even with different locations.)	One price formula strategy
Meaning, this are negotiated price and the diminished of the established price. (Common in UKAY-UKAY or PALENGKE (tawad-tawad)	Price bargaining strategy
Meaning you are setting price to maximize your current sales revenue	Current revenue pricing strategy
you are pricing objectives towards achievements of a satisfactory rate of return	Target profit pricing strategy
Meaning, it is based on the costs by combining the mark-up pricing and the cost-plus pricing	Costs-oriented pricing strategy
it is adding a fixed peso amount on your product	Market share pricing strategy
By adding a mark-up price to your products.	Mark-up Pricing strategy