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level: Content and thematic analysis

Questions and Answers List

level questions: Content and thematic analysis

QuestionAnswer
What is content analysis?A type of observational research in which people are studied indirectly iva communications they have produced. Qualitative data through transcripts, recordings, drawings etc.
What is thematic analysis?A theme is any idea that keep 'cropping up' as part of communication, it will provide more refined qualitative data
What is coding?Categorising large amount of information into meaningful units(produces quantitative data)
A strength of content and thematic analysis?High ecological validity becuase it is using real life qualitative data
A strenght of content and themaitc analysis?High reliability because there can be inter-rater reliability
A weakness of content and thematic analysis?Low objective, due to high subjectivity in finding examples for the categories
Weakness of content and thematic analysis?Low generliasbility, it is very culturally biased